What is the Platinum Rule for Small Business Success?

Nov 7, 2023

What is the Platinum Rule for Small Business Success? Find out how DiSC Behavioural Profiling can change just about everything!

I want you to take a guess at the answer to the question “What is the Platinum Rule for Small Business Success?“.

It’s a fascinating thought to ponder.

While I wouldn’t expect everyone to know exactly what I’m going to say… I want to point out that your answer may not be wrong or completely far off.

In fact, your answer may be a hidden detail (or two) within what I want to talk about here.

So with that in mind.. when I talk about the Platinum Rule, I’m actually talking about DiSC behavioural profiling. This is something that can be a game-changer for small business success.

Understanding DiSC Behavioural Profiling

First, let’s talk about DiSC behavioural profiling…

This tool is designed to identify different personality types and behavioural tendencies in the workplace.

The DiSC model breaks down behaviour into four main styles: Dominance, Influence, Steadiness, and Conscientiousness.

At this point, it’s important to mention that this is just another way to assess one’s personality/behaviour. All other profiling (ie. Myers Briggs (aka MBTI), CliftonStrengths) is still relevant and recommended as they may confirm DiSC profiling by providing more details.

But since it’s quicker to complete DiSC profiling – and it immediately tells business owners if a candidate is right for a specific position – it’s my go-to recommendation.

Now, you might be wondering, what does this have to do with small business success? Well, everything, if you’re looking to enhance teamwork, communication, leadership, and overall performance.

The Platinum Rule for Small Business Success

We’ve all heard of the Golden Rule, which states that we should treat others as we would like to be treated.

It’s a good rule to live by, but the Platinum Rule takes it one step further. It states that we should treat others as they would like to be treated.

In the context of DiSC behavioural profiling, the Platinum Rule means understanding and adapting to the communication and working styles of others.

Let’s break it down with an example:

Imagine you have a team member with a Dominance style. This individual likely prefers direct and assertive communication.

On the other hand, another team member might have a Steadiness style, preferring a more collaborative and supportive approach.

By understanding these DiSC styles, you can adapt your communication and working styles to better meet their needs. This simple adjustment can lead to more effective teamwork, improved relationships, increased conversions, greater leadership, and better overall performance in your small business.

DiSC in Action: A Beginner’s Guide

So, how can you apply DiSC behavioural profiling in your small business? Let’s take a closer look with a beginner’s guide:

Discover Your DiSC Style: Start by identifying your own DiSC style. This self-awareness will help you understand your strengths, weaknesses, and how you naturally interact with others.

Learn About Your Team: Administer DiSC assessments to your team members. This step helps everyone understand each other’s styles, fostering empathy and collaboration.

Adapt Your Communication: Tailor your communication approach based on your team’s DiSC styles. For example, if you’re working with a Dominance style, be clear, concise, and direct. For Steadiness styles, offer support and open channels for collaboration.

Promote Teamwork: Encourage your team to adapt their styles as well. When everyone works together with an understanding of each other’s preferences, it creates a more harmonious and productive work environment.

Leadership Development: Use DiSC to identify leadership potential within your team. Recognize who excels in leadership roles, whether naturally or through development, and empower them to lead effectively.

Where To Go From Here

The Platinum Rule in DiSC behavioural profiling means treating others as they would like to be treated, based on their DiSC style. By understanding and adapting to the communication and working styles of others, you can build stronger relationships, improve teamwork, and drive better outcomes for your small business.

So, if you’re looking for a powerful tool to enhance your small business’s success, consider embracing DiSC behavioural profiling and the Platinum Rule. It’s a journey of understanding and adaptation that can lead to remarkable growth and prosperity.

Are you looking for 1-on-1 guidance on how to integrate this assessment – and other strategies – to build a rockstar team? Let’s get started today by booking a free coaching session with me!