What Team Members Expect From Business Owners as Leaders

Apr 9, 2024

What Team Members Expect from YOU - the Business Owner - in the Context of Leadership

In today’s dynamic work environment, the qualities that team members expect from business owners are pivotal for mutual success. Crafting a nurturing and effective leadership style is not just beneficial but it is essential. Let’s dive into the 6 attributes that stand out because they can make or break a winning team.

1. Clear Communication:

The backbone of any strong team is clear, open, and consistent communication.

Leaders excelling in this area ensure that everyone is on the same page, fostering an environment of trust and mutual understanding.

For example: regular team meetings with clearly defined agendas and transparent communication channels can keep everyone aligned and informed.

2. Support and Recognition:

Recognition goes a long way.

Leaders who acknowledge their team’s hard work and contributions create a positive and motivating atmosphere, encouraging continued excellence and loyalty.

An example of this could be implementing an employee recognition program where outstanding performance is publicly acknowledged and rewarded.

3. Empathy, Understanding, and Vulnerability:

Showing genuine empathy and understanding is crucial.

When leaders exhibit these qualities, complemented by the courage to be vulnerable, it creates a deeper connection with their team, encouraging a supportive and inclusive workplace.

The leader is responsible for creating a “safe environment” where team members feel comfortable expressing their concerns and ideas without fear of judgment.

4. Trust and Integrity:

Trust is the currency of leadership.

Through demonstrating honesty and integrity, leaders build a solid foundation of trust – inspiring their team to follow suit and commit to the organization’s vision wholeheartedly.

An example of this is when leaders follow through on their promises and uphold ethical standards, earning the respect and loyalty of their team members.

5. Vision and Direction:

Providing a clear and inspiring vision helps team members see beyond their daily tasks.

It’s about painting a picture of what the future holds, making the team’s work more meaningful and aligned with the company’s goals.

For instance, leaders can communicate the organization’s long-term objectives and involve team members in the strategic planning process to foster a sense of ownership and purpose.

6. Feedback and Guidance:

Constructive feedback and continuous guidance are invaluable.

These discussions are not just for addressing and improving performance. Having these conversations shows an investment in the team’s professional growth and personal achievements.

Leaders can establish regular feedback sessions and one-on-one meetings to provide actionable insights and mentorship. These should be tailored to each team member’s development needs.


By embodying these qualities, leaders can create an environment where team members feel appreciated, understood, and motivated to contribute their best. This ensures the organization’s resilience and success in the ever-evolving business landscape. In essence, this is what team members expect from business owners when it comes to a career they can see themselves in long-term.

Ready to elevate your leadership skills and create a thriving workplace culture? I can help you to fulfill what your team members expect from you as a business owner. Click here to schedule your first coaching session for free and discover how you can become the inspirational leader your team deserves.