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Turning Marketing Expenses into Investments: The Tale of Maya’s Market Makeover

Turning Marketing Expenses into Investments: The Tale of Maya’s Market Makeover

by Kevin Savoy | Aug 27, 2024 | Sales & Marketing

In the charming town of Belleville in Eastern Ontario, there was a passionate business owner named Maya who ran a cozy little café called “Maya’s Market.” Known for its delicious pastries and aromatic coffees, the café was a local favourite. Despite its...
What is Inside Marketing vs Outside Marketing for Small Businesses?

What is Inside Marketing vs Outside Marketing for Small Businesses?

by Kevin Savoy | Apr 18, 2023 | Sales & Marketing

Inside marketing refers to the marketing efforts that a small business directs towards its existing customer base. This includes activities such as loyalty programs, email marketing, and customer service initiatives aimed at building stronger relationships with...

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